How high-value Shopify brands sell with deposits
Our 2026 deposit report looks at 102 established Shopify merchants and 110,372 deposit orders. It covers how they set deposits up, and what changed for their stores after launching deposits. The full report is free. Download it by filling out the form below.
Why Shopify brands use deposits
A custom sofa or a bespoke ring can take weeks to arrive. Asking customers to pay the full price up front and then wait is a real reason why shoppers hesitate and abandon high-value carts.
In September 2026, Dynamic Yield benchmarks show shoppers abandoned 78% of carts at home and furniture stores, and 83% at luxury and jewelry stores.
Buy Now, Pay Later (BNPL) apps are one way to offer flexible payments. They also bring credit checks, fees and a lender's branding into your checkout. A deposit lets customers pay part now and the rest later, and every payment goes straight to you.
What kinds of products merchants sell with deposits
Every store in the report has at least $100,000 USD in deposit order sales and 100 deposit orders, with data to 15 July 2026.
Most take deposits on made-to-order goods, preorders, and bookings. The biggest groups are furniture and homewares, and events and services.
The full report breaks setup down by vertical. It shows how much of their catalogue merchants put deposits on and how much they ask for.
What changed after merchants introduced deposits
Here's one finding from the report:
Seven in ten merchants in the report let customers decide between paying a deposit and paying in full.
At those 71 stores, 41% of the median store's sales came from customers who chose the deposit option, in its first three months after launching deposits.
Merchants with both deposit and payment upfront
Median store sales from customers who chose deposits
After launching with deposits
Key takeaways for store owners
- Keep pay in full available. A required deposit limits a product to your Online Store, so offering both options keeps it on sale on every channel.
- Start from what other merchants use. The report sets out the deposit amounts merchants choose most, and how they split between percentage and fixed deposits.
- Plan setup before the holiday rush. The report's Black Friday checklist covers how long stores took to start taking deposit orders after installing.
How High-Value Shopify Brands Sell With Deposits
What 102 established Shopify merchants set up, and what changed after they gave customers a deposit option. Get the free 2026 report.
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