Paying in full is a big ask.
Take a deposit instead.
Customers pay a deposit at checkout and the rest when it's ready. Built for pre-orders and long lead times. No financing or credit checks.
Helping 1,900+ Shopify brands convert interest into $700M+ in sales
How it works
Partial payments, built in
Set up deposits in your Shopify admin. Customers pay in your own branded checkout, with no redirects, financing, or credit check, and every payment stays on the same Shopify order.
FOUNDER STORY
Built by Shopify insiders
Most of our team are Shopify alumni, and co-founder Diana Birsan designed partial payment systems at Shopify. We've seen what high-value merchants struggle with: having customers hesitate at paying upfront, trying to make deposits work with invoices or draft orders, and chasing customers for balances.
We started Downpay in 2022 to bring deposits directly into the Shopify checkout and admin.
THE DOWNPAY EFFECT
Turning hesitation into
$803,459,862
of extra sales
With Downpay, brands have captured hundreds of millions in sales. Checkout conversion improves by as much as 50%.
Diana Birsan, Downpay Co-Founder
Diana Birsan, Co-Founder
Meet Diana
Diana’s journey at Shopify began in 2015. As a product manager, she helped shape the platform’s core payment technologies, earning three patents in order management and partial payments along the way.
Denis Zgonjanin, Co-Founder
Meet Denis
Starting in 2011, Denis developed Shopify apps that were in the top 10 most popular when his company was acquired. He joined Shopify as a developer in 2016, building data analysis tools for the company's analysts and then for merchants.
Features
Fits your flow
Deposits run in your own Shopify checkout, so Shopify stays your single source of truth.
Set your own deposit terms
Percentage or fixed deposits on chosen products, variants, or your whole catalog.
Collect balances when you want
The card is saved at checkout. Charge the balance automatically with Shopify Flow or in bulk, instead of chasing customers for payment.
One order, not two
The deposit and final payment stay on one Shopify order. No duplicate orders or deposit SKUs.
Build customer confidence
Checkout shows what's due now and later, and a self-serve portal shows the balance.
30% increase in total sales
QW Furniture moved custom furniture deposits from phone to checkout.
95% saved over Buy Now, Pay Later fees
Ma Folie kept more revenue on bespoke engagement rings.
47% checkout conversion lift
Modern Bungalow reduced abandoned carts on high-value custom furniture.
267% higher sales year over year
Ennis & Brown brought their in-person deposit experience online.
Share a few details and we’ll estimate your potential earnings.
Our brands see up to a 50% lift in conversion.
Estimates reflect deposits are offered on 50% of products, with roughly 1 in 2 customers choosing to pay by deposit.
UNLOCK GROWTH
Is Downpay right for you?
Downpay is for Shopify merchants selling high-value, custom, or made-to-order products, pre-orders, and bookings: anything with a lead time.
Asking for the full price up front costs you sales. Deposits taken by invoice, draft order, or a second SKU mean chasing balances. BNPL fees take 5–10% of every sale. Customers pay a deposit at checkout, you charge the rest later, and keep your margin.
DOWNPAY VS. THE ALTERNATIVES
Why not just use Buy Now, Pay Later?
BNPL is third-party financing built for in-stock items that ship today. Downpay is built for what customers wait for.
| Feature | SHOPIFY NATIVE | AFFIRM / BNPL | ✦DOWNPAY |
|---|---|---|---|
| Stays inside Shopify Checkout | - | Redirect required | No redirects |
| No credit check for customers | - | Check required | Never |
| Works on high-value orders | - | Often capped | No max order size |
| Merchant fees | - | 5-10% per transaction | Flat fee based on volume |
| Card on file (DTC customers) | B2B only | Not available | Per order |
| Shopify Flow automation | Not supported | Not supported | Full support |
| Best for | Payment in full | Low cost, in-stock | High-value, made-to-order, pre-orders |
What brands see after Downpay goes live
Brands running Downpay day to day on how customers commit, how their teams work with it, and when revenue lands. Downpay charges a monthly fee based on order volume, where Buy Now, Pay Later providers take 5–10% of each sale.