11 proven deposit strategies used by high-AOV Shopify brands. Download the free playbook →

High-value products

Boost conversion for high-value products

Reduce sticker shock with Shopify partial payments and deposits that help hesitant customers commit without risking cash flow.

Bespoke ring, made-to-order couch, woman with headphones, chart showing average order value +35%
Luxury watch product page mock-up showing $7500 price upfront and lead time of 4-6 weeks
Pain points
Challenges of selling high-value products

Nearly 80% of customers shopping for high-ticket items online abandon their carts. Merchants tell us why:

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Major purchases cause friction

Most customers aren’t ready to pay thousands up front for a product they haven’t received yet.

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Sticker shock hurts conversion

Even excited shoppers hesitate when they see a large payment due at checkout.

How Downpay helps
The deposit solution

Downpay gives Shopify merchants an easier way to sell high-value products online.

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Make expensive items more accessible

Offer deposits or partial payment options tailored to your business.

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Reduce pre-purchase anxiety

Show customers exactly what they’ll pay and when. No credit checks, no hidden fees. With Downpay, customers stop seeing high-value as high risk, and you stop losing sales.

Couch and Downpay purchase options mock-up showing choice of "25% deposit" or "pay in full"

Key features

Tools for premium brands

Shopify orders page mock-up with Downpay due date, send invoice, and collect payment by visa buttons
Woman in fitness gear using Frame pilates reformer.
Success story
“Downpay has been an incredible tool, bridging the divide between conversion and monetization.“
Tom Youzwyshyn, Head of Growth, Frame

Benefits

Why high-value brands trust Downpay

For merchants

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Higher conversion

 More committed purchases for high-value products.

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Fewer abandoned carts

Flexible deposits reduce hesitation.

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Less admin work

Automate balance collection and focus on growth.

For customers

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Easier commitment

Pay a deposit now instead of the full amount upfront.

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Transparent terms

No financing, no surprises, just clear balance timelines.

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Peace of mind

Secure one-of-a-kind pieces with confidence.

FAQ

Have a question?

Shopify will pay you based on the deposit amount collected at checkout. When you collect the remaining balance, you will receive the remaining payout.

Yes. Downpay can be used as a layaway solution where the product is only shipped when it has become fully paid.

Shopify POS does not support partial payments. Downpay orders placed online can have their remaining balance collected in POS.

Most apps that assign product options to existing variants work with Downpay. Apps using draft orders to add options or fees are not supported. A full list of compatible apps is available.

Downpay supports Shopify Payments (credit cards and Paypay Express) and Stripe. Shopify Plus merchants can also use Adyen.

Unlock Growth

Capture more sales and increase cash flow with partial payments.