11 proven deposit strategies used by high-AOV Shopify brands. Download the free playbook →

Custom and made-to-order

Make bespoke items accessible

Reduce abandoned carts and cancellations for products with long lead times and increase cash flow with Shopify deposits powered by Downpay

Bespoke wedding ring, sectional couch, candles on wooden table, graph with net sales +50%
Shopify product page mock-up for leather couch with "custom-made" label and shipping date of 2-4 months and "add to cart" button to pay upfront.
Pain points
Challenges of custom orders

Merchants selling made-to-order products on Shopify often face the same challenges:

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Checkout hesitation

Customers feel uneasy paying in full for high-value items, especially with long lead times.

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Unpredictable revenue

Cancellations disrupt production cycles and make cash flow harder to manage.

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Support stretched thin

Without a deposit system, managing customer updates during long waits takes too much time.

How Downpay helps
The deposit solution

Downpay gives Shopify merchants a simple way to offer deposits and partial payments for made-to-order products

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Collect deposits upfront

Secure cash flow with flexible deposit options by product or variant.

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Automate balance payments

Charge the remainder when production or delivery is ready, no more manual balance payment chasing.

With Downpay, merchants selling furniture, jewelry, travel, and other high-value custom products can reduce abandoned carts, improve conversion, and build trust with every order.
Shopify product page mock-up for dining set with "custom-made" label and Downpay "25% Deposit" and "Pay in full" purchase options

Tools built for made-to-order

Shopify product page mock-up with table and Downpay "Pay a 50% deposit" buy button above"Add to cart" button.
QW Furniture dining set
“We were previously having people call us to do [deposits]. Now they can do it directly online and it is much more seamless.”
Collin Craven, General Manager, QW Furniture

Benefits

Why made-to-order brands trust Downpay

For merchants

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More committed orders

Fewer abandoned carts for high-value products.

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Steady cash flow

Deposits reduce cancellations during production cycles.

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No manual chasing

Store cards securely and collect balances automatically.

For customers

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Flexible commitment

Deposits make it easier to say yes to custom products.

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Clear expectations

Balance payments tied to production timelines.

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Accessible terms

Bespoke products feel within reach, even on a budget.

FAQ

Have a question?

Yes. The balance can be collected from the cart on file on your terms. Alternatively, you can send invoices or collect the balance off platform and mark the order as paid.

You have the choice of whether to allow refunds or not through Downpay and by setting your payment terms clearly in your policy page.

We always recommend only shipping products when full payment has been collected. If payment collection fails to be collected from the card on file, simply send an invoice to request the remaining balance.

Unlock Growth

Capture more sales and increase cash flow with partial payments.