Help customers invest in meaningful pieces while reducing the checkout drop-off


Merchants often run into these sticking points selling jewelry:

Up front payment causes friction
Requiring the whole cost in advance can turn off buyers who are otherwise ready to commit.

Custom builds take time
Buyers can hesitate during long sourcing or production periods, causing cancellations.
BNPL isn’t built for fine jewelry
Buy Now, Pay Later apps cap order sizes and charge high fees, making them impractical for jewelers.
Downpay lets you:

Secure orders with a deposit
Customers commit with a simple partial payment.

Collect the balance automatically
Charge the card on file when the order is ready.
Build trust with transparency
Offer clear timelines and terms, without the costs of BNPL apps.

Use Cases
Built for how jewelry brands really sell


“More return customers, more referrals…everything is going to be better because of their happiness.“
BENEFITS
Why jewelry brands trust Downpay
Downpay lets you offer flexible payment options that fit perfectly into your Shopify store.
For merchants
Higher conversion
More committed purchases.
Fewer abandoned carts
Flexible deposits reduce hesitation.
Less admin
Automate balance collection and stay focused on your brand.
For Customers
Easier commitment
Say yes to a dream piece with just a deposit.
Transparent terms
No credit checks, no hidden fees.
Peace of mind
Secure unique pieces with confidence.