11 proven deposit strategies used by high-AOV Shopify brands. Download the free playbook →

Jewelry

Flexible payments for fine jewelry brands

Help customers invest in meaningful pieces while reducing the checkout drop-off

Woman with bespoke wedding ring, fine jewelry engagement ring, handmade necklace, graph with conversion +45%.
Shopify product page mock-up with ring, label "custom-made" and note that item will ship in 3-5 months, along with "add to cart button" to pay in full up front.
Pain points
Challenges selling jewelry

Merchants often run into these sticking points selling jewelry:

Coins icon.

Up front payment causes friction

Requiring the whole cost in advance can turn off buyers who are otherwise ready to commit.

Calendar with X icon.

Custom builds take time

Buyers can hesitate during long sourcing or production periods, causing cancellations.

Credit card icon.

BNPL isn’t built for fine jewelry

Buy Now, Pay Later apps cap order sizes and charge high fees, making them impractical for jewelers.

How we help
The deposit solution

Downpay lets you:

Bridge icon

Secure orders with a deposit

Customers commit with a simple partial payment.

Flow arrow icon

Collect the balance automatically

Charge the card on file when the order is ready.

Smiley icon

Build trust with transparency

Offer clear timelines and terms, without the costs of BNPL apps.

It's how modern jewelers streamline sales and give buyers confidence.
Collecting the remaining amount from the Shopify order details page with Downpay's native integration.

Use Cases

Built for how jewelry brands really sell

Woman with custom ring.
Handmade artisanal gold necklace from Athena Gaia.
Success Story
“More return customers, more referrals…everything is going to be better because of their happiness.“
Peter Bradley, Athena Gaia

BENEFITS

Why jewelry brands trust Downpay

Downpay lets you offer flexible payment options that fit perfectly into your Shopify store.

For merchants

Basket icon.

Higher conversion

More committed purchases.

Tree structure icon

Fewer abandoned carts

Flexible deposits reduce hesitation.

Credit card icon.

Less admin

Automate balance collection and stay focused on your brand.

For Customers

Checklist icon.

Easier commitment

Say yes to a dream piece with just a deposit.

Road and horizon icon.

Transparent terms

No credit checks, no hidden fees.

Smiley icon.

Peace of mind

Secure unique pieces with confidence.

Unlock Growth

Capture more sales and increase cash flow with partial payments.