How to announce your Shopify deposit options and increase conversion
Learn how to share your store's partial payment features with customers using banners, emails, and more.
Strategies for surfacing and explaining partial payment options
For high-value items with longer lead times, shoppers naturally want reassurance before they commit. Requiring upfront payment means many customers hesitate and abandon their carts.
Buy Now, Pay Later (BNPL) apps are one way to offer flexible payments. But they reduce trust rather than building it, by introducing credit checks, extra logins, and third-party branding.
Offering a deposit option, however, is a time-honored way for customers to secure high-value products with lead times, and you can implement it natively inside Shopify.
The key is how you announce it. Shoppers will not use deposits if they don't understand them.
When they explain their payment options clearly, merchants who use the whitelabel deposits app Downpay have seen conversion lifts of up to 47% and 15 to 30 percent higher AOV.
We built a playbook of 11 proven strategies. Here are 3 quick wins to start with.
Download the full guide to get the rest.
Why deposits matter for conversion
High-value products are some of the hardest to convert. In furniture and homeware, cart abandonment rates reach 78 to 82 percent, which means most shoppers never complete checkout.
Deposits change that. By letting customers secure their order with a partial payment, you reduce the upfront cost, ease hesitation, and make it far more likely they will finish the purchase.
3 quick ways to announce deposits
1. Add a homepage banner
Make deposits visible to every visitor. Even a simple bar at the top of your site can drive awareness.
Copy idea:
- Now available: Place a 30% deposit today, and pay the rest before delivery.
2. Create a collection for deposit-eligible products
Group deposit-eligible items into one collection so customers can easily browse what qualifies. Use it in ads, email campaigns, and on your homepage.
3. Share the news with existing customers
Email campaigns are a powerful way to ensure your customers are aware of the new option. Send a launch email or post a short explainer video on social media. Keep it simple: a quick explanation, a few featured products, and a call to action like "Shop with a deposit."
Subject line idea:
- Reserve your furniture with a simple deposit
Want merchant examples and 8 more strategies?
These are just the first steps.
In the full playbook we share all 11 strategies with real merchant screenshots and examples, plus an easy-to-follow checklist and answers to the most common FAQs.