Drive Sales

Capture more Shopify sales. Build trust.

Boost conversion for high-value items and secure the revenue with partial payment and deposit options that empower customers.

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Helping 1,200+ Shopify brands convert interest into $230M+ in sales

How it works

Flexible payments, built in

Downpay makes deposit payments on Shopify seamless. Set up flexible purchase options in the Shopify admin, and let your customers commit to affordable orders without leaving your branded Shopify checkout.

FOUNDER STORY

Built by Shopify insiders

At Downpay, we’re solving the problems we know Shopify merchants selling high-value items face. That's because 70% of our team are Shopify alumni, and we've seen firsthand the challenges of abandoned carts, high up-front costs, and maintaining customer trust during production lead times.

We launched Downpay in 2023 to fill this gap with our flexible, Shopify-native deposit system and we've now processed over $120M in GMV.

THE DOWNPAY EFFECT

Turning hesitation into

$255,622,431

of extra sales

With Downpay, brands have captured hundreds of millions in sales. Checkout conversion improves by as much as 50%.

Nearly 90% of customers abandon their carts

while shopping online for furniture

and other high-value products

because the payment model doesn’t work for them.

For over 1,200 brands

we’re turning that around.

Diana Birsan, Downpay Co-Founder

Diana Birsan, Co-Founder

Meet Diana

Diana’s journey at Shopify began in 2015. As a product manager, she helped shape the platform’s core payment technologies, earning three patents in order management and partial payments along the way.

Denis Zgonjanin, Co-Founder

Meet Denis

Starting in 2011, Denis developed Shopify apps that were in the top 10 most popular when his company was acquired. He joined Shopify as a developer in 2016, building data analysis tools for the company's analysts and then for merchants.