How OOONO pre-sold 50k units of CO-DRIVER NO2 in just 23 hours

A preorder strategy with deferred payment that led to 50k units sold, $3.5M in sales in just 23 hours

When it comes to innovative in-car technology, Danish company OOONO has been leading the way with their CO-DRIVER NO1, an in-car device that warns drivers about speed cameras and danger on the road. CO-DRIVER NO1 boasts an impressive 2 million devices sold worldwide. Building on this success, OOONO recently unveiled the highly anticipated CO-DRIVER NO2, and the response was nothing short of extraordinary.

A Lightning-Fast Sellout

At 10:00 AM on Sept 20th, 2023, OOONO opened the gates for pre-orders of the CO-DRIVER NO2. The demand was staggering. Within just 15 minutes, they secured a staggering DKK 7.5 million (USD 1.07 million) in revenue. By the 23-hour mark, all 50,000 units of the CO-DRIVER NO2 were completely sold out, resulting in a monumental DKK 25 million (USD 3.5 million) in revenue – a single-day record for the company.

This meteoric success is a testament to OOONO’s dedicated community and the excitement surrounding their cutting-edge technology.

Powered by Downpay: Payment flexibility with deferred payment

One key factor in OOONO’s triumph was their strategic use of Hypehound’s Shopify deposit app: Downpay. By allowing customers to defer their payment until the product is ready to be shipped, OOONO navigated the challenge of batch production and was able to give customers a delivery date range. The strategy of deferring payment was critical especially with Europe’s strict consumer laws around selling pre-orders without exact dates. This approach provided a seamless experience for both merchants and customers, allowing for a smoother pre-order process.

“It was important for us, when looking for a Shopify app to handle our deferred payments, that as much as possible would be running natively on Shopify. With a Built for Shopify label, and 2 former Shopify employees behind the app, Downpay was the perfect choice for us.”

Stefan Bay Jensen | OOONO A/S

Years of Hard Work Culminating in a Perfect Launch

The achievement wasn’t a stroke of luck, but rather the result of years of dedication and hard work from every corner of OOONO’s organization. The CO-DRIVER NO2 launch was a testament to meticulous planning and impeccable execution. The unwavering support from their ever-growing community played a crucial role in making this milestone possible.

A Danish Success Story

OOONO, a company hailing from Denmark, has once again demonstrated their prowess in the field of in-car technology. The CO-DRIVER NO2’s unprecedented success not only showcases the strength of their product line but also exemplifies their mastery in strategic marketing and preorders.

In conclusion, OOONO’s CO-DRIVER NO2 pre-order campaign with deferred payment, stands as a shining example of a well-executed launch. The overwhelming response and record-breaking sales highlight not only the quality of OOONO’s products but also their ability to leverage flexible and performant payment solutions like Downpay for a seamless customer experien

Curious to learn more about what the CO-DRIVER NO2 can do? Check out OOONO’s overview to learn more.

Want one? Sign up to OOONO’s waitlist and be notified about their next CO-DRIVER NO2 presale!

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